Executive Briefing: Tuesday 20 October

Podcast: Pure Intel Executive Briefing · Business Intel

Opublikowano: 2026-10-19

Executive summary This briefing highlights the commercial imperative of decision science in AI investments and the significant shift in holiday spending driven by Gen Z and Millennials, who heavily leverage AI in their purchasing journeys. Concurrently, the advertising landscape is rapidly evolving with new agentic platforms, programmatic innovations, and critical discussions around AI ethics and algorithmic bias, reshaping how brands connect with consumers. Decision science critical for AI ROI as projects fail Businesses are struggling to derive actionable insights from their data science investments, with studies indicating that 60% to 85...