Google Launches Universal Cart, UK Extends Marketplace VAT

Podcast: The Digital Commerce Daily · Marco & Klara

Opublikowano: 2026-10-20

Google just launched a shopping cart that keeps buyers inside Search — and never sends them to your site. Plus, UK marketplaces like Amazon and eBay may soon own VAT collection for domestic sellers. In this episode: The UK government proposes extending marketplace VAT liability to larger domestic sellers, meaning platforms like Amazon, eBay and Etsy would be directly responsible for collecting and remitting VAT to HMRC on third-party sales. Bonobos migrated its entire ecommerce operation to Shopify as of October 2026, building omnichannel fit profile capabilities that bridge in-store guideshop data with online purchasing. Google's Universal Cart — an A...