The Right 200 People

Podcast: Velvet Rope Playbook · Mark Satterfield

Opublikowano: 2026-10-20

You can't sell to someone who doesn't know you exist. But does that mean you need more followers, more views and a bigger audience? Not necessarily. In this episode of The Velvet Rope Playbook, I tell the story of Graham Ellison, a craftsman who restores classic wooden yachts. When the referral sources that kept his shop busy for years suddenly disappear, Graham turns to social media—and succeeds in getting thousands of people to notice him. Unfortunately, they're mostly the wrong people. Graham's experience reveals an important distinction for anyone trying to...