EP422: Live Amazon Coupons Train Buyers To Wait For Deep Discounts

Podcast: High Voltage Business Builders Podcast · Neil Twa

Opublikowano: 2026-10-20

Your live Amazon coupon is quietly training buyers to wait for deep discounts. This kills full-price conversion and erodes margins over time. I ran a ten percent coupon on a hero SKU in home goods for four straight months. Units moved, but full-price conversion collapsed. The moment I removed it, the listing reset. That is the core tension of The High Voltage Business Builders Podcast. We break down how live Amazon coupons change buyer psychology and default expectation. You will learn why open-ended coupons are a margin leak. We cover the specific metrics that show when a coupon has done...