#129: Building Online Worlds with Rachel Emma Waring

Podcast: Women's Business · Nicky Denson-Elliott

Opublikowano: 2026-10-19

My guest this week is creative marketing strategist and launch expert Rachel Emma Waring. Rachel talks to me about her early beliefs about hard work and money, her freelance set design career in immersive theatre, and how she shifted into wedding styling, including producing over 100,000 hand-stamped wooden place cards before feeling boxed in by repetition. COVID accelerated her pivot into marketing, first through Pinterest strategy, then into launch and sales support, emphasising that selling is a creative act rooted in psychology, storytelling, and world-building. We discuss the “trust recession,” “launch ick,” and the “slug zone” mid-launch lull, stressing pre-launch hype, list/a...