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Podcast: Top Floor · Susan Barry

Opublikowano: 2026-10-20

Jacki Brown has marketed everything from household appliances to hospitality technology, including a stint leading product marketing at Amadeus Hospitality. Today, she runs a consultancy helping hotel tech companies sharpen their positioning and messaging. Susan and Jacki talk about booking barriers, buyer research, and better brand storytelling. What You'll Learn - Why hotel marketing teams struggle to do more with less - What online shopping can teach hotels about booking and upselling - How customer research exposes what buyers actually want - Why product positioning matters more than another website makeover ...