Trust Rebuilt: Restoring Confidence in the Future of AdTech with ROQAD's Alasdair Cross

Podcast: Life in Digital · Sphere Digital Recruitment

Opublikowano: 2026-10-20

In this episode of Life in Digital, host Ryan Stewart is joined by Alasdair Cross, VP of Sales at ROQAD, for a look at the forces shaping the future of AdTech. Drawing on nearly three decades in the industry, Alasdair reflects on what has kept digital advertising evolving and where the industry sits in its latest wave of disruption. The conversation explores the future of the Open Web as walled gardens continue to grow, whether AdTech has a trust and reputation problem, and what the industry must do to improve transparency and become a force for good...