Innovating Beyond Boundaries: Graham Cross on Leadership and Open Innovation

Podcast: The Brand Called You · The Brand Called You

Opublikowano: 2026-10-20

How can organizations turn scientific knowledge into meaningful innovation? And what does it take to move from a closed innovation model to one that embraces global collaboration? In this episode of The Brand Called You (TBCY), host Frits Bussemaker speaks with Graham Cross, Senior Lecturer at Rotterdam School of Management, Erasmus University Rotterdam, and former Global Director of Innovation at Unilever. Drawing on more than 30 years of experience at Unilever, Graham shares his journey from chemistry to innovation leadership. He explains how understanding customer needs, challenging organizational silos, and collaborating with external partners can transform...