Executive Briefing: Wednesday 21 October

Podcast: Pure Intel Executive Briefing · Business Intel

Opublikowano: 2026-10-20

Executive summary Apple has unveiled aggressive plans to curb web tracking, compelling marketers to rethink data strategies. Salesforce's acquisition of Braze signals further consolidation and emphasis on real-time AI personalisation. Agencies like Publicis are leveraging AI agents for significant operational efficiencies, while the surging adoption of electric vehicles reshapes the fuel retail landscape. Brands also face a new imperative to optimise for AI recommendations as search engines evolve. Apple intensifies web tracking crackdown Apple's WebKit engineers have announced plans to block "identity resolution infrastructure" on Apple devices, specifically targeting...