Salesforce Buys Braze, Allegro Enters Ukraine & Wallet Loyalty

Podcast: The Digital Commerce Daily · Marco & Klara

Opublikowano: 2026-10-21

Salesforce just dropped $5.66 billion on Braze — the retention tool thousands of DTC brands depend on. Plus Allegro unlocks Ukraine and loyalty rewards move inside your mobile wallet. In this episode: Salesforce is acquiring customer engagement platform Braze for $5.66 billion — one of the biggest martech deals of 2026 — with plans to use Braze's AI for real-time personalisation across channels. Allegro, Central Europe's largest online marketplace, is opening its Polish seller catalogue to Ukraine's 35–38 million consumers via cross-border access, with no localised site or logistics build required. Wildfire Systems and Badge are partnering to embed merchant cashback and loyalty offers d...