TheBitCast

Selling Is Service: James Ashford on Closing Deals, Building Culture, and Exiting to Sage

Podcast: Working On It · Brad Staines

Opublikowano: 2026-10-21

Brad sits down with James Ashford, founder of GoProposal, who built and sold a proposal software business to Sage for millions. From navigating business failures and personal guarantees to building a world class culture and creating a moat around his business, James shares the raw truth about what it takes to grow fast, exit big, and do it all without losing yourself in the process. Discover why selling is the highest skill you can develop, how to kill the founder in your business so it can grow without you, and why the best entrepreneurs focus on the...