Is “Build It and They Will Come” Backward?

Podcast: Upzoned · Strong Towns

Opublikowano: 2026-10-21

“Build it and they will come” sounds confident until the project is finished and nobody comes. The Neighborhood Playbook, a placemaking guide built around testing what people actually respond to before making larger investments, turns 10 this year. Carlee Alm-LaBar revisits it with coauthor Joe Nickol of Yard & Company and Max Musicant of The Musicant Group, asking what a decade of use says about planning places through action instead of prediction. The tension between planning and doing remains: how much should a place decide up front, and how much should it discover through action? ADDITIONAL SHOW NOTES "Activating Spaces and...