Crumbl Cookies Was a Franchise Sensation. What Went Wrong?

Podcast: Pursuit of Profit: Franchise Strategies to Build Real Wealth Beyond the Corporate Grind · Cliff Nonnenmacher

Opublikowano: 2026-10-21

POP Pulse #11: What happens when a viral franchise sensation starts losing momentum? Crumbl Cookies exploded in popularity with its rotating menu and social media buzz—but explosive growth doesn’t always translate into a sustainable business. In this POP Pulse episode, we examine the warning signs behind Crumbl’s struggles, from declining sales and franchise closures to high startup costs and questions about long-term profitability. We break down the risks of chasing hype, relying on a single product, and expanding too quickly. Thinking about investing in a franchise? Discover the lessons Crumbl Cookies offers entrepreneurs and in...