Building Brands That Last: How Understanding Customer Psychology Creates Business Growth with Jim Cobb

Podcast: Entrepreneurs on Fire · John Lee Dumas of EOFire

Opublikowano: 2026-10-21

Jim Cobb is Founder and Chief Brand Strategist of The Bloodhound Group, helping companies build strong brands through behavioral science, customer insights, and strategies that drive long-term business growth. Top 3 Value Bombs 1. Failure is the foundation of success, persevere through setbacks and keep moving forward. 2. Strong brands understand the emotional reasons behind customer purchases, not just features and benefits. 3. Keep listening to your customers, their needs evolve, and honest conversations keep your brand relevant. Check out Jim's website. If you're facing a business or brand challenge that you can't...