When Is a Discount a Wall? | FTC v. Syngenta & Corteva

Opublikowano: 2026-10-21

Discounts always feel like competition. Lower prices should help the customer and make rivals respond. But what if a big rebate is contingent not just on how much a customer buys from a company but on how little it buys from its competitors? In this episode of EconWorks, we examine the economics of loyalty discounts through FTC v. Syngenta & Corteva. Let’s start from the perspective of a pricing specialist. Quantity discounts and nonlinear pricing are perfectly normal responses to differences in willingness to pay. The problem is not price discrimination per se. Then a ge...