Stop Taking the Same Route to Every Deal | #1434

Podcast: Sales Secrets · Brandon Bornancin

Opublikowano: 2026-10-21

The destination is always the same: a closed deal. But every opportunity needs a different route to get there. In this episode, Brandon explains why he doesn't have one prospecting strategy, he has four. He also covers how to choose the fastest path to "yes" for every deal in your pipeline. In this episode, you'll learn: Route 1: Decision Maker Prospecting. When to go straight to the executive who owns the budget, and how to lead with business outcomes.Route 2: Top-Down Prospecting. How to win executive support first, and the one question that turns it into internal...