Ep.579 Warby Parker Solved the One Problem Online Photos Couldn’t

Podcast: Good Morning, Money! · Rosha Entezari

Opublikowano: 2026-10-21

The biggest obstacle to a sale isn't always your price or product. Sometimes, it's the customer's fear of making the wrong decision. Warby Parker faced that exact challenge when selling eyeglasses online. Customers could see the frames in photos, but they couldn't know how those glasses would actually look on their faces. Instead of spending more on advertising, Warby Parker introduced its Home Try-On program, allowing customers to try five frames at home for five days, completely free. In today's episode, we break down why letting customers experience your product can be more persuasive than explaining its features, how...