#3812: Why Being An Influencer Is A Bad Business

Podcast: Work On Your Game: Discipline, Structure, and Execution Under Pressure · Dre Baldwin

Opublikowano: 2026-10-21

Everybody wants the followers, the views, the brand deals, and the lifestyle that comes with being an influencer. But there's a fundamental problem with building your business around attention: you don't own the platform, you don't control the rules, and you can lose the audience and income you've worked to build. You might look successful on the outside while building your entire livelihood on a foundation you don't control. In this masterclass, I break down why being an influencer is a bad business model, why the explosion of content creators makes attention less valuable, and how social media platforms hold...