Can Great Experiences Create Lasting Brand Growth?

Podcast: Future Proof · Kantar & Saïd Business School, Oxford University

Opublikowano: 2026-10-21

In this Cannes Lions special episode of Future Proof, Rachelle Minnis sits down with Dan Reynolds, SVP of Global Marketing at Hilton, to explore how one of the world's most recognisable hospitality brands is building long-term brand growth in an increasingly competitive market. Whether it's rescuing travellers from disastrous bookings, empowering creators to tell authentic stories, or using AI to remove friction across the customer journey, this episode offers practical lessons for marketers looking to build brands that people actively choose and remember. Because in a world of endless choice, the brands that...