15: He Tried Fractional Fundraising and Hated It - CF Callihan

Podcast: Fracture · Cindy Wagman

Opublikowano: 2026-10-22

CF Callihan, founder of Heart Strategy Impact, tried fractional fundraising first. A promising first client went quiet for three weeks before the contract even started, and when the work finally began, CF found himself trying to cram a full-time job into a fractional container. The work paid, but it didn't give him joy - a signal he eventually learned to trust. Instead of ongoing, retainer-style fractional work, CF now coaches nonprofit leaders and boards to build stronger relationships with their own donors. He credits messaging work with turning his business development from chasing leads to...