328. The Second Business You Didn’t Know You Started

Podcast: No BS Mastery Podcast · Pia Silva

Opublikowano: 2026-10-22

About 10 years ago, I created a more affordable way for people to work with me. We were selling $20,000 branding projects, and plenty of people told me they wanted our help but couldn’t afford us. So I created a DIY program that taught the same process for somewhere between $500 and $1,000. I assumed it would be easy to sell. It wasn’t. After more than a year of investing time, money, and energy into figuring it out, I finally realized why: I hadn’t created a cheaper version of my existing offer. I had accidentally starte...