192 | Launching vs Evergreen: How to Get Coaching Clients Consistently

Podcast: Women in The Coaching Arena · Joanna Lott

Opublikowano: 2026-10-22

Imagine spending weeks preparing a launch, attracting over 100 people to your free challenge, and making just one sale. That’s exactly what happened to Joanna Lott when she first launched her coaching programme. Five years later, that same programme has generated over £500,000 in revenue, without the pressure of constantly launching. In this episode, Jo shares why she moved away from traditional launches and built an evergreen business model that allows clients to join throughout the year. Jo also explores when launching does make sense and shares five questions to help you decide which app...