Inside Toyota's Approach to Sales, Marketing and the Customer Journey

Podcast: The Auto Market Brief · Cox Automotive

Opublikowano: 2026-10-22

How is Toyota adapting to a customer journey shaped by digital retailing, AI-powered discovery, and evolving consumer expectations? In this episode of The Auto Market Brief, host Erin Keating sits down with Toyota North America leaders David Christ, Group Vice President and General Manager of the Toyota Division, and Michael Tripp, Group Vice President of Toyota Marketing, to discuss how one of the world's largest automakers is approaching sales, marketing, and customer experience in a rapidly changing marketplace. Dealer Relationships in a Digital World Toyota's approach to modernization starts with a foundational...