Pappy Raised Prices Anyway and Is Allocation Leaving Retail? on Bourbon Community Roundtable #124

Podcast: Bourbon Pursuit · Bourbon Pursuit

Opublikowano: 2026-10-22

Van Winkle announced the 2026 collection on September 11 with price increases. This lands in a year of a 16-million-barrel glut, craft sales down a third straight year, a distributor in liquidation, and a softening mid-tier secondary. Back on BCR #42 in 2020 this panel specifically praised Sazerac for not pricing Pappy at what the market would bear. Six years later they moved the number up in a down market. Was the restraint we praised always temporary? Look at October’s release calendar. Woodford’s 30th anniversary bundle is distillery-only at $225. New Riff’s six-year wheated went to whiskey club members with distillery pickup only...