An Ad Told Me the Only Thing I Already Knew About Bolts

Podcast: Retail Media Breakfast Club · Kiri Masters

Opublikowano: 2026-10-22

What happens when an ad finds you at exactly the right moment, but still gets the job wrong? I found myself standing in the bolts aisle at Bunnings, using ChatGPT to figure out which bolt I needed for my home studio setup, when an ad helpfully reminded me that I could buy bolts at Bunnings. The problem? I was already there. What I really needed was for my AI assistant to tell me whether the bolt I needed was in stock on the shelf in front of me. That experience got me thinking about the future of...