Scrappy by Design: The Underdog's Advertising Playbook

Podcast: Advertising in America · Ryan Chute

Opublikowano: 2026-10-22

You can't beat the giant at his game. So quit trying. Guerrilla marketing isn't about being clever on the cheap. It's a survival strategy for the outnumbered: the two-truck shop going up against a competitor with 10,000 Google reviews and a blimp. You can't match their budget. But you can change the terrain. In this episode, Ryan Chute and the Torbay brothers break down what guerrilla marketing actually is (and what it absolutely isn't), why an apology letter beats a branded door hanger every time, and how a $20 bundle of balloons once doubled a bike shop's...