Could Your Next High-Converting Message Be Buried on Your Website?

Podcast: Joanna Wiebe - Copywriting & Marketing · Joanna Wiebe

Opublikowano: 2026-10-22

After testing COUNTLESS value propositions as homepage headlines, we finally found the winner... and it was buried in a teensy tiny testimonial on some random page of our client's site. The value your next customer needs to hear about is the value your best customers have told you about. So... why aren't you using your testimonials to generate new messaging and copy? This lesson is a sample of my flagship program Copy School. When you're ready to take conversion copywriting seriously, and get more leads and sales at scale (without guessing), join us here: https...