Walmart Bypasses Agencies, Meta AI Edits Ads Without Consent

Podcast: The Digital Commerce Daily · Marco & Klara

Opublikowano: 2026-10-23

Walmart is cutting out agencies to compete with Amazon for Q4 budgets — and Meta is editing your ads without asking, then handing you the legal bill. Three stories every ecommerce brand needs to hear today. In this episode: Walmart Connect is bypassing ad agencies to pitch brands directly ahead of the holiday season, leading with lift studies as proof of ad effectiveness in a bid to capture Q4 budgets that have historically flowed to Amazon. German SMEs generated over €20 billion in Amazon sales last year — nearly €6 billion from cross-border transactions — making Amazon the dominant export engine for smalle...