The Human Signal: Using Digital Twins to Understand Real People with Parallel’s Rob Hall

Podcast: Life in Digital · Sphere Digital Recruitment

Opublikowano: 2026-10-22

In this episode of Life in Digital, host Ed Steer is joined by Rob Hall, Founder of Parallel and previously Founder of Playground xyz, to explore how AI and digital twins could change the way advertisers understand their audiences. Rob introduces customer suitability, explaining how it goes beyond traditional brand safety and suitability to help brands connect with people in more meaningful ways. They also unpack resonance, why it matters to advertisers, and how understanding what genuinely connects with an audience can lead to more relevant advertising. The conversation dives into how digital twins of customers work...