#103 - Lindsey Busfield on What Actually Helps Law Firms Show Up in AI Search

Podcast: Sharp Strategies Sweet Success · Tifiny Swedensky

Opublikowano: 2026-10-23

AI search has created new anxiety for law firms. Everyone wants to know: How do we rank in ChatGPT? What schema should we add? Which tactic are we missing? The frustrating answer is that there is no clean, fixed AI ranking report. In this episode, I talk with Lindsey Busfield, vice president and partner at Optimize My Firm, about what law firms can control instead. Her advice is refreshingly unsexy: create useful content for actual human beings. That means answering the questions prospective clients really ask. Can you help me? What might my...