Scripts Don't Close Cases, Trust Does

Podcast: The Raving Patients Podcast · Dr. Len Tau

Opublikowano: 2026-10-23

What if the reason patients aren't saying yes to treatment has less to do with price and more to do with trust? In this episode of the Raving Patients Podcast, Dr. Len Tau sits down with Greg Essenmacher, CEO of GNA Consulting, to discuss what it really takes to improve case acceptance, especially for full arch implant practices. They explore why rigid scripts can make patient conversations feel transactional, how genuine empathy helps teams connect with patients, and why understanding a patient's personal vision matters more than simply presenting treatment options and fees. Greg also...