Why Some Artists Go Global (and Others Don't)

Podcast: Trapital · Dan Runcie

Opublikowano: 2026-10-19

Brazil’s biggest music stars can build massive audiences at home, while Nigeria’s global stars often find most of their listeners abroad. Both are finding success, but the paths to building those audiences look very different. Sung Cho, founder and CEO of Chartmetric, joined me at the Trapital Summit to break down the company’s new report, The New Sound of Global Music. We discussed how music from Mexico, Nigeria, India, Japan, and Brazil travels across borders, why one global hit doesn’t guarantee lasting momentum, and what streaming numbers can miss. We also talked a...