Olivier Bron on Making Bloomingdale’s Desirable Again

Podcast: The Business of Fashion Podcast · The Business of Fashion

Opublikowano: 2026-10-23

For most of the last 30 years, the American department store has been a story of decline: store closures, bankruptcies, endless discounting and floors packed with racks that looked the same from one store to the next. Bloomingdale’s is starting to tell a different story. Last quarter, its comparable sales grew more than 11 percent, its second consecutive quarter of double-digit growth, at a moment when much of the luxury industry is struggling to grow at all. The man behind that turnaround is Olivier Bron, who arrived in New York nearly three years ago to become th...