Executive Briefing: Saturday 24 October

Podcast: Pure Intel Executive Briefing · Business Intel

Opublikowano: 2026-10-23

Executive summary This briefing highlights significant shifts in retail, advertising, and media. Walmart is leading the charge in AI-driven shopping experiences, while Meta's AI investments are boosting ad performance. The media agency landscape for major brands continues to evolve, and new research questions the return on investment for AI visibility in search. Additionally, Australia's streaming market is seeing substantial growth driven by ad-supported plans. Walmart launches AI agent shopping gateway Walmart has introduced a gateway and terms of service for agentic shopping, enabling customers to use third-party AI companion...