Why Everyone and Their Mother Has a Podcast

Podcast: Side Hustle Pro · Nicaila Matthews Okome | Side Hustle Pro Media

Opublikowano: 2026-10-23

In this solo episode, I break down why so many people are starting shows right now, drawing on 10 years of running Side Hustle Pro, which I launched in 2016 and have grown past 10 million downloads. I walk through three things a podcast can be: a networking tool, a bridge from where you've been to where you want to go, and a launch pad. I share how I grew the show with a small paid promotion budget, landed my first $4,000 sponsorship while working full time at NPR, and was found by producers from the Today Show and TEDx...