Swanky Socks Was a $40k Hobby. Now It’s Sold Nearly 4 Million Pairs | #676

Podcast: Add To Cart: Australia’s eCommerce Show · Nathan Bush

Opublikowano: 2026-10-25

Dorry Kordahi called Swanky Socks a hobby when he bought half of it. It had been running for three years and turned over $40,000 a year. Dorry built DKM Blue from his parents’ garage, then used that B2B know-how to turn Swanky Socks into a retail brand corporates want their logo on. Swanky has now sold nearly 4 million pairs of Australian merino and bamboo socks in more than 30 countries. In this episode: Retail brand, B2B engine - why corporates pay for a sock with a $29.95 retail valueHolding the price...