Disrupting Feline Nutrition: Why the Pet Industry Forgot About Cats

Podcast: Pet Business Disruptors · Clayton Payne

Opublikowano: 2026-10-26

In this episode, Clayton sits down with Jae Kennedy and Adrienne Lefebvre, the founders of Two Crazy Cat Ladies, to explore the often-overlooked world of feline nutrition within the broader pet food industry. Jae and Adrienne share how their journey began in 2005 while working for a pioneering pet supplement company, which eventually led them to launch their own brand dedicated exclusively to cats in 2015. They discuss the deep flaws in modern feline diets, the highly addictive nature of commercial kibble, and the urgent need for species-appropriate, moisture-rich foods designed for obligate carnivores. KEY TAKEAWAYS The...