#395: Scaling Fast Without a Big Team: How She Grew a Business to $50M+ With Just Seven Employees with Alex Schinasi, Co-founder of HULKEN

Podcast: Behind Her Empire · Yasmin Nouri

Opublikowano: 2026-10-26

Alex Schinasi is the co-founder of Hulken, the cult-favorite rolling tote brand that turned a simple, everyday product into something people can't stop talking about, and is now sold in major retailers like Target and Costco. But what makes Alex’s story so interesting is that Hulken was never supposed to be a business. Her father had actually invented this rolling tote years earlier, and the family had been using it for everything from groceries to laundry, but they never thought to sell it. Then COVID hit, and her husband, who had spent his entire career as...