Strategy Is Attitude: Ganzo Ulziibayar on Subconscious Thinking and Strategic Leadership

Podcast: The Brand Called You · The Brand Called You

Opublikowano: 2026-10-26

Welcome to another episode of The Brand Called You (TBCY)! In this insightful conversation, Ganzo Ulziibayar, author of Strategy Is Attitude: The Missing Half of Strategy, founder of the Education Reform Movement, and an experienced business leader from Mongolia, shares his perspective on what defines effective strategy. Drawing on his upbringing on the Mongolian steppe, his experience as a CEO, and his research into productivity and human behaviour, Ganzo challenges conventional approaches to strategic thinking. He explains why strategy may be rooted in subconscious attitudes and why empathy, risk awareness, and responsibility are essential qualities...