The newsroom that built its business entirely around social media

Podcast: The Business of Content with Simon Owens · Simon Owens

Opublikowano: 2026-10-26

My newsletter: https://simonowens.substack.com/ When Ramin Beheshti co-founded The News Movement in 2021, he wanted to build a news organization that could reach younger audiences without relying on traffic to a traditional website. Instead of trying to lure readers away from platforms like TikTok and Instagram, the company would produce journalism specifically designed for those platforms and figure out how to monetize the resulting audience. Five years later, that experiment has evolved into Caliber, a media holding company with more than 60 employees and a growing portfolio of brands that includes The Recount, Capsule, and a new...