Transparent Diamond Pricing Grows a Brand Organically with Juan Rodriguez of Calavera New York

Podcast: Talk Commerce · Brent W. Peterson

Opublikowano: 2026-10-23

Juan Rodriguez is CEO of Calavera New York, a loose diamond and fine jewelry e-commerce retailer. Talk Commerce talked with him at Shoptalk Fall in Nashville. Calavera New York started selling loose diamonds to jewelers, moved into D2C, and finished jewelry is now about a third of revenue. In this conversation Calavera New York's Reddit ads state a diamond's price on the site and nothing else, which built a community that recommends the brand and lifted GEO and SEOGoogle Analytics shows more visitors from LLMs and direct...