His Grandpa’s Jerky Recipe Made Dale Earnhardt Jr. A Partner

Podcast: Barn Talk · Tork and Sawyer Whisler

Opublikowano: 2026-10-26

Dale Earnhardt Jr. liked Christian Koch's grandpa's no-sugar beef jerky so much he bought into the company. Grandpa never wanted to sell it, so Christian found the recipe in his mom's family cookbook and built the business himself, from a 12 tray dehydrator to 210 convenience stores. Christian chased music for 13 or 14 years before it ended. Getting USDA approved took 17 months, and his first food safety plan was a PowerPoint. At his first farmers market he brought 50 bags that took 3 weeks to make and sold out, and 9 out of 10 people who tried it bought it. When Dale talked it...