Lost in Translation: The Multilingual Museum in the Age of AI, with Will Lach

Podcast: Making the Museum · Jonathan Alger

Opublikowano: 2026-10-27

Can AI be trusted to translate all our museum catalogs, artwork labels, and gallery guides well, by itself? (Hint: Nope. And we’ll find out why.) Can a machine capture what an artist really meant? What happens when a technically correct translation is culturally embarrassing? Why do museums need both linguists and reviewers? Is there such a thing as “universal” Spanish? How can you make a museum multilingual without starting completely over? And when does translation become part of the artwork itself? Will Lach (Director of Sales, Eriksen Translations) discusses “Lost in Translation: The Multilingual Museum i...