Measuring Marketing When AI Makes the Click Disappear - with Gillian Hinkle of Salesforce

Podcast: The AI in Business Podcast · Daniel Faggella

Opublikowano: 2026-10-27

AI-generated answers can give buyers information without a website visit, complicating how marketing teams measure visibility and conversion. In this episode, Gillian Hinkle, Senior Director of Marketing – Demand Gen, ABM, & Growth at Salesforce, joins Emerj's Matthew DeMello to examine how teams can adapt their content and measurement practices. She discusses evaluating content for traditional search and AI-generated answers, tracking conversion by topic, and aligning website messaging with public relations and analyst coverage. ​ Learn how to identify real AI trends by tracking where venture funding is flowing and listening to how leading CEOs describe risk and competitive strategy. Download our free PDF...