The Worst Sales Advice Solopreneurs Keep Following

Podcast: The Life-First Solopreneur · Joe Rando and Carly Ries

Opublikowano: 2026-10-27

What if the content you’re already writing could close clients for you, no sales calls required? In this episode of the Life-First Solopreneur, Carly sits down with copywriter and author Kendall Cherry for a candid conversation about why storytelling belongs in your sales strategy, not just your marketing plan. Kendall shares how she accidentally wrote a sales book (she thought it was a marketing book until year two), why buyers need to see how the sausage gets made before they invest, and why the old-school “always be closing” mindset doesn’t work for so many of today’s...