How the CEO of Rolls-Royce Turned an Underperforming Company Around

Podcast: Cold Call · HBR Presents / Brian Kenny

Opublikowano: 2026-10-27

In early 2023, Tufan Erginbilgiç took over as CEO of the U.K.’s legendary jet engine and power systems giant Rolls-Royce. Despite its legacy and a culture steeped in engineering brilliance, Rolls-Royce had underperformed for more than a decade–so much so that when Erginbilgiç took over, he told employees that they are standing on a “burning platform.” Erginbilgiç endeavors to develop a transformation playbook, combining its engineering-focused heritage with a high performing mindset and sets Rolls-Royce on the road to financial and operational health. Has Erginbilgiç’s leadership style and transformation taken hold enough for a new Rolls-Royce to thrive? ...