The Influencer Marketing Math That Made Cal AI Profitable

Podcast: App Marketing by App Masters · Steve Young

Opublikowano: 2026-10-27

How much should you actually pay an influencer? And more importantly, how do you make sure influencer marketing stays profitable when a video goes viral? Jake from Cal AI breaks down the numbers behind their influencer marketing strategy, from negotiating cross-platform deals and setting base rates to structuring view-based bonuses and knowing when to stop paying for additional views. We also dive into why you shouldn't blindly copy a $X CPM benchmark. Instead, Jake explains how to use RPM (revenue per thousand views) to determine what you can actually afford to pay. <...