Audio Expansion: Scaling into the US Market with Audion's Arthur Larrey

Podcast: Life in Digital · Sphere Digital Recruitment

Opublikowano: 2026-10-27

In this episode of Life in Digital, host Ed Steer is joined by Arthur Larrey, Co-founder and Co-CEO of Audion, to explore the company's expansion into the US and the opportunities shaping the future of digital audio. Having built Audion across six European markets, Arthur reflects on what it takes to enter a new market, from adapting the business and securing investor backing to building a local team while maintaining what made the company successful in Europe. The conversation also explores how Audion is using AI to raise the bar for audio advertising, why the channel has...