Wizards: The $325 Million Basement Startup

Podcast: WikipodiaAI - Wikipedia as Podcasts | Science, History & More · WikipodiaAI

Opublikowano: 2026-10-29

Discover how a group of Boeing employees and a math PhD saved the tabletop industry and became Hasbro's ultimate profit engine. [INTRO] ALEX: In 1993, a tiny company operating out of a suburban basement printed 2.6 million fantasy trading cards, expecting them to last for months. They were sold out in days. JORDAN: Wait, are we talking about some underground gambling ring or a bunch of nerds with cardboard? ALEX: A bit of both, actually. That company was Wizards of the Coast, and they didn't just sell cards—they invented a new category of...