Digital Retailing Was a Broken Promise. Here's What Finally Fixed It | Noah Lee, Director of Product Consulting for Multi-Solution Sales at Cox Automotive

Podcast: Car Dealership Guy Podcast · Car Dealership Guy

Opublikowano: 2026-10-29

Online car buying was sold to dealers as a way to sell cars on the internet, but for years it delivered little more than a souped-up lead, and the idea became a dirty word across the industry. Noah Lee explains why the technology has finally caught up, with deals that start online now closing about 46% more often and bringing in about 26% more gross profit, and argues that the biggest thing still standing between most stores and a one-hour car deal isn't the technology, it's fear of change. Noah Lee is the Director of Product Consulting...